The 6th edition of the Zona Tortona Design event is rapidly approaching. After five internationally successful previous editions featuring high-profile design and furniture exhibitors (both from italy
and abroad) and visitors including architects, designers, opinion leaders, the media, students, buyers, and the omnipresent design-junkies (creative types, "cool" seekers, artists, stylists).
Zona Tortona Design 2006 hosted around 60,000 visitors; 194 companies exhibited their latest collections, covering a total surface area of 20,000 m2 over 46 different locations. As per usual, a host of events, receptions and parties. This year they are expecting even
more visitors, with the streets filled with our loyal visitors for a six day journey into the world of design. Zona Tortona Design has become an appointment not to be missed for the international design
community. A unique event showcasing international creativity. A series of events that rely on the flow of visitors to crowd the venues, stores and studios giving additional vitality to the furniture, accessories, collections and objects created by the dynamic design community. The central event-Zona Tortona Design Night, was inaugurated in April 2006 with over 20,000 visitors. An evening dedicated to design and fun is scheduled for Zona Tortona Design 2007 on Friday, April 20th. Zona Tortona Design, a project devised and created by Recapito Milanese, was born out of an initial event organised with Giulio Cappellini at Superstudio Più in April 2001.
This year things have changed: Zona Tortona Design is reborn and renewed through the creation of a new company created specifically to guide the event; ZOT srl. In addition to a program of consolidating the success of the Zona Tortona Design event, plans are underway to create a series of initiatives allowing Zona Tortona to grow and thrive throughout the year.
In the past few years numbers have steadily grown- from 20,000 to 60,000 visitors in just five editions. Accolades and acknowledgements from the world of design, media and opinion leaders. Underlying this success is the internationality and quality of the event and its participants. A continuous search for innovation in form, technology and materials. A spirit of partnership with different realities and cultures which contribute to make the six day event dynamic, vital and
unique. A careful attention to the needs of exhibitors, journalists and all our visitors: the signposting and highlighting of exhibitors in the different locations. Maps created to aid in the maximum enjoyment
of the Zona Tortona Design circuit, catalogues which point out the ‘must-sees’, souvenirs designed to commemorate the FuoriSalone experience (badges, maps and so on), the service centre catering to exhibitors needs as well as the Press&Meeting Point.
Visit www.zonatortona.it with detail programme.
text: zona tortona; photo: zona tortona
